01 ·Context
The difference is almost never the prompts. It is the setup.
The difference between people who get a little out of AI and people who run their week on it is almost never the prompts. It is the setup. The light users start every conversation cold, re-explaining who they are and what they are working on. The heavy users set the project up once, and Claude walks in already knowing.
A project keeps one body of work together: a client, an initiative or part of your business. Give it instructions and source material. Current Cowork projects are saved to your Claude account; local folders remain on your computer. Check access and memory settings for the work you put there.
Thirty minutes of setup, paid once, saves you the first five minutes of every conversation for the life of the project.