Pricing· Merlin, by Praxis · included with every AI assistant
The workspace your workflows actually run in.
A workflow has to live somewhere. Not in a chat window you lost last Tuesday, and not in a tool that forgets your business every time you open the tool. Merlin, by Praxis, is the place your workflows live. I install Merlin, I keep Merlin current, and Merlin is running before you touch anything.
The one thing to take from this page
You are not buying a chatbot. You are getting somewhere for the work to accumulate.
The difference shows up in month three. Anyone can get a good answer out of a model on a Tuesday afternoon. What almost nobody has is the same answer next month, on the same business facts, in the same voice, with the file the model produced sitting where they expected to find the file. Merlin holds your business knowledge, your templates, your decisions and your finished work in one known shape, so the second month is better than the first.
What I install and run.
This is the whole layer. Nothing here is priced per feature or per person.
One structure, one memory
- A unified project structure, so finished work lands where you expect
- A knowledge base about your business that every project can read
- Memory across projects and across sessions
- Document and email templates, kept in the shape you already approved
Workflows that run the same way twice
- Driven by Claude, with the model chosen per job rather than one setting for everything
- Other models on tap where one is genuinely better
- A cost estimate on every workflow you run
- Your keys stay yours, in the Mac keychain. Not in a file, not pasted into a chat
The guidebook
- The complete guidebook for putting Claude to work in your business. The judgment calls, written out
- Written instructions for the workflows I built you, so the person who inherits one can read what the workflow does
- Written for the people who operate Merlin. Plain English, in your own workspace
What Merlin is not.
Said plainly, so nobody signs up expecting the other thing.
Not a model subscription
You still bring Claude. Merlin is the structure around Claude, which is the part a subscription does not give you.
Not something you run yourself
I install Merlin, keep Merlin connected to your other tools, and fix the small breakages before you notice them. There is no admin console and nobody on your side owns one.
Not priced per person
Every AI assistant is priced once, not per person. One workflow serves whoever touches that process, and adding the thirty-first person costs nothing.
Not on Windows, yet
Mac today, and the keychain line above is why that is worth saying plainly. If your team is on Windows, ask, and you get a straight answer about timing.
Every AI assistant I set up runs on Merlin.
You do not choose Merlin, price Merlin, or set Merlin up. Merlin comes with your AI assistant, installed and running, and the monthly plan keeps Merlin that way.
Included with every AI assistant · Mac today · your files stay yours