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The Praxis library
The free AI guides for business owners.
The short answer
These are my free guides for running a business with AI: getting set up in Claude, meetings and paperwork, and what customers see when they ask AI about you. Pick a topic or search. Sign up free once and every guide opens.
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Start with the free setup guide ↓Or browse all 8 guides ↓Free setup guide and tools
Start with the setup
Free guide · 10 steps · about 3 hours 7 minutes
Set Up Claude
Get Claude installed and working on your computer, step by step, with your business folder set up and your first real job done by the end.
Start step 1, free →Step 1 is open to everyone. The same free sign-up opens the other 9 steps.
What's inside
- 01Create your Claude account and pick a plan10 min
- 02Install and set up the Claude desktop app45 min
- 03Create a folder for your business10 min
- 04Add Merlin, by Praxis12 min
- 05Set up your business folder20 min
- 06Set up your first project20 min
- 07Start working in your project30 min
- 08Bring in work you already have: from your folders or from Claude projects20 min
- 09How Merlin works, day to day10 min
- 10The tips that save hours10 min
Free listNo sign-up
Tools I use and recommend
The apps I run my business with, and why. Glaido and Granola so far.
Free guideNo sign-up
New to a Mac?
Switching from Windows: the keys, Finder, and the apps to install before you set up Claude.
Live, freeNo sign-up
Ask me anything, Wednesdays
12:00 to 12:30 ET on video. Bring a question about your company.
For construction and home service owners
For the jobs, the crews and the phones.
These guides fit the office work you do every week: the follow-up after every call, the ideas you have on site, and what customers see when they ask AI about you.
Construction companies
Builders, contractors and subs
Get the paperwork off your desk: every call turned into follow-ups, and every idea from the truck in one place.
Home service companies
Plumbers, electricians, HVAC and cleaners
See what customers hear when they ask AI about you, and catch every idea between jobs.
8 free guides
Guides, prompts and checklists
Newest first. Guides tagged No sign-up are open in full. The first part of every other guide is open, and the same free sign-up opens the rest.
Guide · 9 partsNo sign-up
How to prompt
The four parts of a good brief, the two calls you make on every prompt, a template you can copy, and a before-and-after on real work.
From The Company Builder's Manual
Checklist · 9 partsNo sign-up
What AI tells customers about your company
Ten questions to ask two AI assistants about your business, the scoring prompt, and a dated scorecard to compare next month.
From The Company Builder's Manual
Guide · 9 partsNo sign-up
Capture ideas without typing
One inbox for every voice note, photo and thought from the truck, and the weekly routine that brings the useful ones back to you.
From The Company Builder's Manual
Guide · 9 parts
Meeting follow-up, done for you
Turn a call recording into a checked list of what was promised, then a CRM note, a team recap and the client email. You approve before anything goes out.
From The Company Builder's Manual
Guide · 9 parts
Your first useful job in Claude
Pick one job, give Claude the context it needs, set up a place for the result, and check the work before you trust it.
From The Company Builder's Manual
Guide · 9 parts
Give each job its own project
Set up a project in Claude like onboarding a new hire: a standing brief, the right files, and a test of what it can actually use.
From The Company Builder's Manual
Guide · 9 parts
Write your first skill
Take a prompt you already use and save it as a skill Claude runs the same way every time. Blank skeleton, filled-in example, and where the file goes.
From The Company Builder's Manual
Guide · 9 parts
Put a skill on a schedule
Make a skill that already works run on its own each morning, with the inputs set, the first run checked and a record of every run.
From The Company Builder's Manual
Paid · live with Marc
Learn it live
Group class
Company Builders Workshop
Four weeks live with Marc, ten seats. Build your first AI assistant for your business.
Private training
Training for your team
A half day, a full day or four weeks, for your own people.
Questions
Common questions
Are the guides free?
Yes. Three are open to everyone. Sign up free once with your email and every other guide opens, the Set Up Claude guide included. You do not need a paid plan.
Who are the guides for?
Business owners and the people who run their office, with construction and home service companies first. Each guide is one job, written step by step.
Do I need to know anything about AI?
No. Start with the Set Up Claude guide. It walks you through the account, the app and your first real job, one step at a time.
What do I get when I sign up?
Every free guide on this page, and one email a week with one new way to use AI in your company. Unsubscribe any time.